What gets measured gets managed. What gets managed gets done.
An organization's measures have a big impact on what people do and how well they do it. The Balanced Scorecard is an integrated framework of measures that focuses the organization on managing strategy implementation.

Balanced Scorecards measure the success of customer, process and people strategies.
In addition to the usual financial outcomes, financial measures describe the end game but provide little feedback on how to better play the game. Scorecards measure the full spectrum of factors that create long-term business value.

Balanced Scorecards provide feedback for improving business performance.
Balanced Scorecards answer the question, "What should we be doing today, and in the future, to continue delivering on our promises to the customer, shareholders and employees?" By measuring performance drivers, the scorecard informs managers of what needs to change today, to achieve a better score tomorrow.

Keeping score gets everybody into the game.
Balanced Scorecards link everyone's actions to long-term goals and strategies. Managers and employees become crystal-clear on what they can do to improve the score and contribute to a big win for the entire team, and most importantly, for their customers.